Essays on design philosophy by Wogeng. Bilingual notes published at wogeng.com.https://wogeng.com/enhttps://wogeng.com/post/2026-05-28-luce-ive-stopped-pushing/https://wogeng.com/post/2026-05-28-luce-ive-stopped-pushing/Ferrari's first EV unveiled, and the next day the stock dropped six points — about five billion dollars in market cap, gone. The former CEO publicly asked them to take the Prancing Horse off the car. Lamborghini's CEO seized the moment to call Ferrari's old EV cancellation 'the right decision.' Social media settled on a verdict: Jony Ive has lost it. I think the diagnosis is upside down.Thu, 28 May 2026 00:00:00 GMT设计哲学法拉利 LuceJony IveLoveFrom奢侈品定位不计成本的极限顶级设计师老化product vision vs form preferenceJobs 过滤器承重位让出Apple 后期翻车https://wogeng.com/post/2026-05-26-ive-ferrari-screen-cult/https://wogeng.com/post/2026-05-26-ive-ferrari-screen-cult/Ferrari unveiled its first-ever electric car in Rome last week. The Luce. But the car itself wasn't the headline — Jony Ive's name on the interior was. The press settled on one line: the man who stripped buttons off the iPhone just bolted a row of them onto a Ferrari dashboard. The reversal sounds dramatic. Look at the car and you'll see the framing is wrong.Tue, 26 May 2026 00:00:00 GMT设计哲学法拉利 LuceJony Ive车载触屏屏幕与按钮再平衡扁平化推到极致装饰 vs 承重接口分层行为模式判据净效率账https://wogeng.com/post/2026-05-25-physical-buttons-return/https://wogeng.com/post/2026-05-25-physical-buttons-return/Mercedes just announced that starting in 2026, every new steering wheel will carry scroll wheels and hardware keys again. The kicker: this is the same company that, weeks earlier, shipped the largest screen it has ever built.Mon, 25 May 2026 00:00:00 GMT设计哲学物理按钮回归车载触屏拟物去拟物钟摆回校净效率账装饰 vs 承重反二极管时尚即生产力崇拜Euro NCAPhttps://wogeng.com/post/2026-05-22-xbox-vote-not-listening/https://wogeng.com/post/2026-05-22-xbox-vote-not-listening/Xbox's Asha Sharma ran a poll on X: Xbox or XBOX? 19,176 votes came in. 64.8% picked all caps. Then the official X account actually flipped to XBOX. A small move, but a useful one to argue about: can a brand be decided by vote?Fri, 22 May 2026 00:00:00 GMT设计哲学品牌设计用户调研投票式设计目标定义权Xboxhttps://wogeng.com/post/2026-05-21-monet-painting-sucks/https://wogeng.com/post/2026-05-21-monet-painting-sucks/An anonymous artist who goes by SHL0MS posted a real Monet to X with the caption: "Describe in as much detail as you can how this is worse than an actual Monet." He slapped X's official "Made with AI" tag on it. Less than a week later: 6.7 million views and a flood of 700-word takedowns.Thu, 21 May 2026 00:00:00 GMT设计哲学评价的混沌系统标签先入归因偏差印象派接受史文理科二分长期反转 paradigm莫奈SHL0MShttps://wogeng.com/post/2026-05-20-google-pics-designers/https://wogeng.com/post/2026-05-20-google-pics-designers/Google I/O dragged the AI-replaces-designers fight back onto the stage. One camp shouts that designers are finished. The other camp shouts that AI will never have taste. Both are missing the point. What a designer is actually selling isn't creativity or taste. It's a finer right-versus-wrong radar, ground down by tens of thousands of reps of someone saying this is wrong, that is wrong. Not a gift. A residue.Wed, 20 May 2026 00:00:00 GMT设计哲学GooglePics设计师价值损失函数AI能力上限对错雷达站在AI身后的神工具与训练https://wogeng.com/post/2026-05-18-claude-design-not-a-win/https://wogeng.com/post/2026-05-18-claude-design-not-a-win/Anthropic launched Claude Design. Figma's stock dropped, Google's Stitch joined the party, and the design world ran another round of 'AI replaces designers' headlines. I tried it. It reaches neither up nor down. Meanwhile the same company's Claude Code already nailed the AI tool entrance — it's a text box. Claude Design wedged a whole workflow into the middle. Here's why that's the wrong move, and which designers actually get replaced.Mon, 18 May 2026 00:00:00 GMT设计哲学AI设计工具ClaudeDesign目标顾问零门槛入口https://wogeng.com/post/2026-05-16-designers-are-amplifiers/https://wogeng.com/post/2026-05-16-designers-are-amplifiers/Apple's September 2024 keynote had a backdrop that made me stop and watch it three times. Beautifully made, technically careful — and quietly saying the wrong thing. The reason it goes wrong points at a rule designers don't admit out loud: we are amplifiers, not creators.Sat, 16 May 2026 00:00:00 GMT设计哲学放大器技术崇拜